Flowers bloom across Yorkville as Collecdev and Cielo support Fleurs De VillesAugust 6, 2021
Creating things that look good and that do good for the world and the people who inhabit it – it’s a philosophy that aligns perfectly with our ethos at Collecdev, and it’s exactly what’s taking place this week at Fleurs de Villes ROSÉ.
From August 4th to 8th, Fleurs de Villes, the globally-renowned cultivator of bespoke floral installations, returns to Toronto’s Bloor-Yorkville neighbourhood, bringing with it a trail of floral creations touching down at Manulife Centre, Holt Renfrew, Pusateri’s, Brunello Cucinelli, The Hazelton Hotel, Yorkville Village, Yorkville Lane and more. Over 35 pop-up installations are in full bloom, including floral couture mannequins, floral sculptures, fresh flower market stalls, and Fleurs de Villes CHIEN - a floral tribute to six delightful dogs.
In the plaza at 150 Bloor Street West, Collecdev and Cielo proudly present “The Cloud,” a light-as-air installation of pink gypsophilia, phelenopsis orchids, white ashley garden roses, white plumosa and pink and white hydrangeas.
Inspired by the ephemeral cloud installations of Dutch artist Berndnaut Smilde, the piece pays tribute to Cielo, Collecdev’s latest community, coming soon to 300 Bloor Street West.
The incomparably iconic building will reach toward the sky with an architectural beauty that seems otherworldly, in a profoundly connected location next to some of the city’s most important arts, retail, educational, and cultural institutions, many of which are hosting the colourful installations at Fleurs de Villes.
Visitors can pick up a map or scan a QR code to begin at Manulife Centre, and follow the trail throughout the Bloor-Yorkville neighbourhood. In addition to The Cloud, be sure to stop by Il Patio di Eataly for an Aperol Spritz from the Floral VW Van (dubbed #SpritzBus), “paws” for a moment at Yorkville Village to see the spectacular floral interpretations of man’s best friend, and shop for fresh blooms at the pop-up flower markets on Saturday, August 7th, with a portion of proceeds supporting breast cancer research.
The entire event raises money for this important cause, with 10% of sponsorship and flower market sales donated directly via the Breast Cancer Society of Canada and the Breast Cancer Research Foundation. Best of all, the event is open to the public and entirely free!
“The Bloor-Yorkville neighbourhood sets the perfect stage to showcase the world-class talent of Toronto,” says Fleurs de Villes Co-Founder, Karen Marshall. The neighbourhood’s internationally-renowned reputation as a destination for the very best fashion, food, wellness and culture is what attracted the creators of the event, the same traits that will appeal to residents at Cielo. Stop and smell the roses in Toronto’s most coveted neighbourhood, and discover what life can be like from a new home on Bloor Street West.